MKT301 MOD 3 CA Essay Example | Topics and Well Written Essays - 1250 words

MKT301 MOD 3 CA - Essay ExampleBased on the fact that, promotion is an necessity in the development of a marketing plan, this consists of a marketing mix. Market mix is a phenomenon developed by Jerome where he outlined the four classifications which ar positively correlated. In this mix, the success of any products depends on the four classifications that are promotion, product, place and price. Every element in this mix is equally important as the other thus there is a need to implement a promotion outline so to increase the sales of the product (Ferrell and Hartline 52).In this scenario, we claim common pepper spray and a holiday in beach resort as the product and black women aged between 18 and 30 days and gay women as the target market. In this paper, we will discuss the appropriate strategy the concerned firms can implement so as to increase sales at the outlined target market. In addition, this paper will compare and contrast the promotional discussed outlining similarit y and differences.About seventy percent of black women recline in areas which are considered to have high levels of insecurity therefore, they usually demand individualised security products thus offering pepper spray will be of great benefits. In the case of pepper spray, the most appropriate promotion mix would be to showcase the exclusiveness of pepper spray as the personal security product. Therefore in this case messaging or rather a slogan will be effective in reinforcing the benefit that pepper spray offers to the customers. The slogan should be designed such that it also helps the company in the process of developing an effective positioning strategy. Another possible strategy is through personal selling in this case, the promotion is conducted where the product is sold one to one. Through personal selling, the seller or the manufacture has a outlook to offer additional information to the customer or even to potential consumers of the product, thus